Terminal-Wide Advertising Fixture Program at Washington Dulles International Airport (IAD)

The goal was to enhance functionality, improve visual consistency, and elevate the overall experience for travelers and airport stakeholders.

Working in close collaboration with Clear Channel Airports, the team introduced new large-format digital signage, static displays in both illuminated and non-illuminated formats, video walls, courtesy phones, and passenger charging stations. Each installation was carefully located to support intuitive wayfinding and increase passenger engagement.

Design decisions were guided by the Metropolitan Washington Airports Authority Design Manual and a deep respect for the terminal’s iconic architecture. Fixtures were integrated into the environment using complementary materials and proportions, preserving the Main Terminal’s architectural clarity while reinforcing its identity as a modern international gateway.