Projects
Digital Advertising & Public Art Program at Newark Liberty International Airport (EWR)
Newark, NJ
PGAL partnered with Moment Factory to lead content direction and design integration for the Digital Journey at Newark Liberty International Airport’s Terminal A - a public art and media program that brings New Jersey’s story to life through immersive digital experiences.

Upon entering the terminal, travelers are greeted by large-scale digital displays at each check-in island, introducing a strong sense of place while offering branding opportunities for airlines. Positioned above the security checkpoint, a wide-format media wall further captures the spirit of New Jersey, setting the tone for the passenger journey ahead.
Post security, travelers transition into an expansive, light-filled commercial plaza overlooking the airfield and New York City skyline. At its heart stands the “Forest of Firsts”, a striking installation of digital towers that celebrate the state’s rich legacy of innovation and cultural milestones. This signature moment in the terminal journey blends storytelling and architectural expression, creating a vibrant focal point for passenger engagement.